MOUTH OFF: THE SMARTEST NEW WAY TO SHOP LIPSTICK
Go on—flatter yourself.
A lot of people walk into Sephora with a shared mission: to find the perfect lipstick. If you’re looking for something new and cool, you’ll probably want to browse our new Color Melt, Silky Gloss, or Balmy Tint categories. While these innovative hybrids solve our most common lip product woes, there’s still the most obvious question on every shopper’s mind: Which shade looks best on me? We caught up with Stephanie Hilgendorf, Senior Manager of Color and Artistry, to see how using the in-store Color IQ device not only helps you find your best foundation match, but guides you to your most favorable lip hue, too. KELLEY HOFFMAN
How can someone use her Color IQ number to find a lipstick?
Using the technology we have in store, we divided the Color IQ grid into ten different groups. So you have a light skin shade option with a red undertone, a neutral undertone, a yellow one, etc. We did this for light, medium, and dark. Within those groups, we ask, do you want to wear a red lipstick? Do you want to wear a pink one? Do you want to wear coral, plum, or more of a nude? You have ten groups for skintones, and within those groups are five color families. What we’ve done is narrowed down the thousands of selections in store to ones that would probably look best on you. Once we’ve shown you the color, we show you how to apply it with a mini makeover.
What determines what color looks the best?
Just like any other color product, lipstick or gloss is going to have an undertone. A red lipstick could be more of a blue-red, or it could be more of an orange-red, or it could fall somewhere in the middle. Certain undertones look better with certain skintones. If you have a darker skintone, a warmer undertone will flatter you more. If you happen to be lighter, a more blue or cooler tone of red work better. When someone says, “Wow, that color looks really great on you,”—it’s the harmony: the balance between your skin, your hair color, your eye color, and the color of your clothing. That’s what we’re trying to achieve.
So, Color IQ can help you find a flattering lip color for your skintone, but you still need to test it out with your eye and hair color as well?
It’s the full package. I don’t know if you’ve ever colored your hair? Sometimes you go to another color, and it’s like, “Oh my god! I have to change my whole makeup, because it doesn’t seem right anymore.” It’s the same consideration, and I think that’s where the expertise of the employee really comes into play, to help the customer navigate those options and find the one that she’s going to fall in love with.
How does this work with wild lip colors, like blue or green?
There’s something that’s very playful about lip, especially right now. There’s lots of saturated color, and we have so many color and formulation innovations. The sky’s the limit with lip color. We’re here to guide you because we have so many options. When it comes to other colors, whether it’s the super purples or blacks or whites or blues or greens, it’s a free for all. If you have the guts to wear it out and be confident about it, then that is what you should do. The great thing about lipstick is that you can play. You can wear it for fifteen minutes, or a full day, or make it your new signature color.
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